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Realbase Masterclass: How Harcourts’ Jonny Nicholls Successfully Uses Digital Marketing to Win More Listings.

Realbase 17 Nov 2021

After just 6 years in the business, Jonny Nicholls has recently been named among the Top 1% of Agents Internationally for the entire Harcourts Group

Embracing a mix of cutting-edge technology and traditional marketing gives Jonny and his team more creative ways to market property. He has also invested in using AIM Digital – which gives him a mix of social media and digital marketing presence to reach a much wider audience of both active and passive buyers in the market. His unprecedented work ethic with tailored marketing plans for each of his clients drive premium prices in the shortest possible time frame.

“I definitely use AIM in my listing presentations. A lot of agents are still reactive rather than proactive – using signboards, photos and real estate portals that reaches about 3000 viewers. Whereas they can reach up to 100,000 potential buyers in the course of a single digital campaign.” Jonny said.

“Generally, because of the layers of social media and digital campaigns that we’ve already done, my vendors would have already seen me online and that’s how they know that AIM works. So more often than not, they’ve already seen how important it is. Basically, half the job’s already done.” he added.

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