--- title: "Realbase Masterclass: Top Listing Presentation Strategies From Cherie Humel." description: Engage is an all-in-one tool that allows agents to use their time more effectively to have a more personal presence throughout the proposal process. image: https://www.realbase.io/hubfs/Blogs/realbase-masterclass-webinar-video-cherie-humel-1400px.jpg --- [Skip to content](https://www.realbase.io/blog/top-listing-presentation-strategies-from-cherie-humel#main-content) # Realbase Masterclass: Top Listing Presentation Strategies From Powerhouse Agent Cherie Humel. [ Realbase ](https://www.realbase.io/blog/author/realbase) 01 Jul 2026 ![](https://www.realbase.io/hubfs/Blogs/realbase-masterclass-webinar-video-cherie-humel-1400px.jpg) ### Contents [01 Jul 2026 Make the Most of Engage Proposals: Your All-In-One Closing Tool. ](https://www.realbase.io/blog/make-the-most-of-engage) [01 Jul 2026 Realbase Masterclass: How Heather Walton Dominated the NZ Real Estate Market. ](https://www.realbase.io/blog/how-heather-walton-dominated-the-nz-real-estate-market) [01 Jul 2026 10 New Features of Engage That Will Help You Win More Business. ](https://www.realbase.io/blog/10-new-features-of-engage-digital-proposals) ## A chat with one of Australia's most respected agents, Cherie Humel of Clarke & Humel You might have caught this webinar that we put together with our friend Tom Panos and leading northern beaches sales agent Cherie Humel of Clarke & Humel. If you missed it, don’t worry! We thought we’d put together a handy recap so you can catch up on some of Cherie’s insightful advice for standout listing presentations. **If you’ve got an empty slot in your calendar, [you can watch the complete interview here](https://youtu.be/rsMOPNSVFto). Otherwise, keep reading for Cherie’s answers to a few of our top questions.** ## A glimpse of the webinar #### What do you take to a listing presentation? **Cherie says: “The listing process is really a two-stage thing for me. First, I go in with a more question-based market appraisal, which is followed by the actual listing presentation.”** It’s important to think of these two steps separately. The appraisal is a short meeting where you can get to know the property as well as gain an understanding of why the vendor is selling. It’s also a good idea to give yourself some time to actually think about the home’s worth – it’s an emotional sale so you don’t want to give a price based on excitement in the moment. #### How do you build trust? **Cherie says: “I actually use my background as an architect a lot. Most agents will highlight the home’s best attributes but I’ll go a step further and research things like what can be built on the property, or what’s happening in the street.”** Basically, it’s all about building a genuine connection with the vendor. There’s no point trying to engage with them about something you’re not familiar with. If you present yourself authentically – in Cherie’s case by talking about architectural ideas she’s familiar with – you can build credibility and trust. #### How do you talk about price? **Cherie says: “It’s all about gathering information. At the appraisal I’ll ask if they have a ballpark figure in mind or if they’ve seen similar homes for sale; and before the listing presentation I’ll be very methodical with researching comparable sales.”** Sometimes it also pays to have the tough conversation. If a vendor wants a lot more than the actual value of their home, you can honestly say that it might be worth waiting a while to sell. When you’re managing vendors’ expectations, the price they have in mind will also depend on their motivation – you don’t just need to know what they want, but why they want it. #### How can you stay top-of-mind after the presentation? **Cherie says: “I always ask their permission to stay in touch and most of the time I do get a yes. For the follow-up call I’ll see if they have more questions, and I might give them some extra information or insights.”** Without being one of those agents who calls every other day, a follow-up call is a great way to let the vendor know you’re there for them and that you’re proactive. If you’re providing more value for them with a quick phone call, you’re likely to stand out from other agents. #### Any last words of wisdom? **Cherie says: “Be authentic and be professional. Our best agents are always working exceptionally hard, doing their research before each presentation, and building their property knowledge.”** ## Don't stop here Don’t forget, [you can watch the full webinar here](https://youtu.be/rsMOPNSVFto) if you haven’t already. There’s plenty more valuable insight on offer from some of the industry’s brightest minds. To watch more of our previous webinars, [click here.](https://www.realbase.io/webinars) Don’t miss more of our upcoming episodes! Make sure you’re signed up to our mailing list to receive invites and regular updates. [Sign up here.](https://share.hsforms.com/1pwrB5O1GQFm6oJUuncARtg4unji?__hstc=159655010.18cedc76d727f26d508ec221899809f0.1628486400968.1639717155948.1639719126389.199&__hssc=159655010.2.1639719126389&__hsfp=4081874351) [webinars](https://www.realbase.io/blog/tag/webinars) [realbase masterclass](https://www.realbase.io/blog/tag/realbase-masterclass) [01 Jul 2026 Make the Most of Engage Proposals: Your All-In-One Closing Tool. ](https://www.realbase.io/blog/make-the-most-of-engage) [01 Jul 2026 Realbase Masterclass: How Heather Walton Dominated the NZ Real Estate Market. ](https://www.realbase.io/blog/how-heather-walton-dominated-the-nz-real-estate-market) [01 Jul 2026 10 New Features of Engage That Will Help You Win More Business. ](https://www.realbase.io/blog/10-new-features-of-engage-digital-proposals) [Previous 10 New Features of Engage That Will Help You Win More Business. ](https://www.realbase.io/blog/10-new-features-of-engage-digital-proposals) [Next Make the Most of Engage. ](https://www.realbase.io/blog/make-the-most-of-engage) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "dateModified" : "2024-10-01", "datePublished" : "2024-10-01", "headline" : "Realbase Masterclass: Top Listing Presentation Strategies From Powerhouse Agent Cherie Humel.", "image" : [ "https://fs.hubspotusercontent00.net/hubfs/8148654/Blogs/realbase-masterclass-webinar-video-cherie-humel-1400px.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.realbase.io/blog/top-listing-presentation-strategies-from-cherie-humel", "@type" : "WebPage" } } ```