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Domain Group Acquires Realbase. An Exciting Partnership.

Frank Greeff 01 Apr 2022

Domain Group announces the acquisition of The Realbase Product Suite

A word from the CEO

Wow, what a journey.

If you told me 5 years ago when I was still folding A4 brochures late into a Thursday night print rush, that in just a few years - we would:

  • Pivot our focus into software;
  • Merge with our largest competitor;
  • Launch a whole new version of our existing platform;
  • Release a suite of amazing new products from proposals, signing, finance, and beyond to create the most powerful social/digital ordering platform in the country.

And then at the same time being acquired by a huge company with an amazing team of like-minded people, I’d probably have told you that you’re crazy and to stop distracting me, I’ve got brochures to fold!

Yet here I am, with the pleasure of announcing to our team and customers that the Domain Group and Realbase have joined forces to bring to the market a full product suite that provides end to end solutions for agencies. In addition to this, the combination of skills, expertise, knowledge and resources this brings together creates opportunity for innovation.  This is a big leap forward for the industry

When conversations first started with Domain around strengthening our integrations and relationships it was immediately apparent just how similar the two companies' operational methods and aspirational goals aligned.

Like a first date where you both talk long into the night, forgetting all prior commitments and plans. We just clicked!

Over the course of the next few months, conversations became more serious, surrounding a potential marriage of sorts. The combination of the best tools across Domain’s product suite, with the missing links in the chain perfectly complemented by Realbase’s existing and planned future solutions.

Both companies found the missing puzzle pieces within each other to create the perfect backdrop for the real estate industry.

Over the coming weeks, we’ll be sharing this news with all our customers and friends and will begin down a path of stronger integrations, enhanced solutions for agents, driving incredible value in the market. At the same time, we will also work to integrate our teams, who, I’m happy to say, are all very excited to meet each other and start working together.

I cannot thank our team enough for their hard work and the honour it has been to work alongside you all in growing this business. I’m so excited for the future of this partnership with the Domain Group. We now have two amazing teams working with dedication, passion and focus to serve our clients!

Kind Regards, Frank


Domain & Realbase

Where we’ve been...

20 years ago Campaigntrack revolutionised real estate advertising with software tools designed to take the manual design and print production process into the 21st century. Revolutionary technology that stood the test of time and is still in operation today proves the value of time-saving, effort reducing tools that power real estate marketing.

6 years ago, in the very same suburb, Realhub set out to take over the real estate market with unequalled software, solutions and services.

In 2020, Realhub and Campaigntrack merged creating Realbase; a powerhouse solution for real estate agents. The combined business offering comprised of the ability to generate and convert leads, process marketing, co-ordinate financials as well as the access to social and digital marketing for real estate agencies and brands across the AUS & NZ market. Becoming the No. 1 property tech business in Australia and New Zealand

Domain Group acquisition of Realbase

Today, we get the pleasure of announcing Realbase’s acquisition by the Domain Group.

We care deeply about the quality of our product, software and services with the ultimate goal of helping real estate agents conduct transactions faster and with less friction. Upon meeting with the Domain group we saw immediate similarities in our cultures and missions.

We’re excited to become a key piece of the Agent Solutions offering and creating a stronger, more connected suite of products and tools designed just for agents, agencies and brands to power their real estate businesses.

What changes are coming?


Realbase as a team and a brand will continue unchanged.

In the immediate future, the changes will be minimal, the same great services you’ve come to expect will continue. Our teams across Domain and Realbase remain the same and we will continue with our sights set on immediate expansion and growth together.

Over time we’ll be adding powerful time-saving connections between the entire Domain Agent Solutions suite and Realbase products to complete the value chain and allow customers to achieve all their goals faster and more efficiently.

Ready to take advantage of a new suite of tools?

If you have any queries or questions, want to know what effect this might have on you or are even interested in hearing about how the new connections to Domain’s amazing products can benefit your business and when you can get started taking advantage please contact us via your usual customer support contacts for more info.

Contact Us:

Alternatively, you can email us at and we’ll get you in touch with the right people.

As a final note, I’d like to thank our team, and our customers for enabling us to constantly innovate, and find new and creative ways of solving complex problems that make life easier.